Q: 1 Does the Media make or Mar ?
Mass – media is the subject of modern time. It doesn't mean that in Ancient
time has not media, but that is different type of media. That time media
doesn’t effect properly to society. But
nowadays media effect the society. “ Every coin has two sides” same way media
has two side. Media is helpful to society or also harmful for society. It is true that media effect
positively.
First let’s discuss the positively side means how media make the society. Many cases media play a vital
role in creating awareness in society. Media aware the the people about the
current issues and other important things. Media build the truth and fact in
society. For example:
Our Government used the media to give the information
about our basic rights and other important things. All the things happen
because of media.
Now let’s
discuss the negative side of media.
Media also play negative role for society. Some time they are trying to
hide the real things because they do all the things because some time they take the bribe or some time
they have pressurized by powerful
authority.
For example :
Akash Ambani’s case. In this case they denied
that they publish in news. They say that this accident done bye his driver. So
this is wrong , it is against the ethics , but they do because of power
position . some time they manipulate the human mind.
Media
always trying to balance between ethics
and power.
Q : 2 Advertisement is involved in the Social
Production of Consumers explain.
Advertisement is the part of production. And
production is related with commercial world. We see the different kind of
advertisement like comic ads, emotional
ads , social awareness ads. All ads are related with society and particular
class.
Advertisement as we usually understand it in
contemporary society, is process of persuading mass audience through the mass
media. Advertising bound by laws , but it also is tempered by ethical
responsibility and the cannons of good taste. You can act unethically without
breaking any laws, but the community may impose its own informal sanctions for
such violations.
Advertisement is kind of way to attract the consumer to buy their
products. Because of their product selling they divided the consumer group and
follow this division they make the advertisement like for children , teenagers
, housewife etc.
But here we discuss how the advertisement are involved in social
production. They made that type of advertisement , which is related with humans
being’s social life. Advertisement maker know this thing and so they very
dramatically deal with this situation.
Because they know that emotions are valuable in our society. So in their
advertisement they deal with social
production. This natural or social setting , garden , home , a party attended
by sophisticated people.
For
example : Kamdhanu saliya , Ambuja cement.
